We often get asked why we guarantee our products for three generations. Why not one? Or eight?
Three generations ago, about one hundred years ago, doctors prescribed heroin, mercury, and leeches. Movies were silent, women had just won the right to vote, and most folks thought child labour was okey-dokey.
There were about six billion fewer people. About 500 more animal species. And nobody, unless they were falling, had really travelled faster than 30 kilometres per hour.
Three generations ago, the world was almost unrecognisable. And three generations from now, it will be again.
Sometimes our individual impact can seem insignificant. The future is far away. The world is too big. It all gets too hard. So we stop trying.
But when we see how much can change in just a few lifetimes, and we know those lives, it all feels more manageable. And more personal.
Three generations is not an abstract idea. Those are our people. That is our world.
Choosing three generations reminds us that our decisions shape the lives of people we love, not distant futures.
What we leave behind is their inheritance.
Make some memories,
The Ironclad Co.