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From Vodka to High Country

In "Meet You at the Main Divide," the Ross family swaps city life and a vodka empire for a high-country sheep station, embracing sustainability and challenging farming norms.

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The Ironclad Library: Meet You At The Main Divide by Justine and Geoff Ross

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Meet You At The Main Divide is an inspirational new memoir about leaving the city for a life in the high country by the authors of Every Bastard Says No by Justine and Geoff Ross.

In 2017 the Ross family left behind their inner-city lives in Auckland and their successful vodka business, 42 Below, to follow their dreams of a life on the land.

Risk-takers and innovators, when they bought the run-down 6500-hectare high-country sheep station at Lake Hawea, they embarked on a journey of discovery to rewrite long-held farming principles and ask whether sustainability could also be profitable. If we look after the land, will it look after us?

Life in the mountainous landscape of the Main Divide isn't for the faint hearted. But despite the freezing winters and scorching summer heat, the demands of fitting in with the locals and managing 10,000 merino sheep, the Ross family has never looked back.

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